“HIS NAME IS LINCOLN.” — BUT THE REAL FORCE BEHIND BUDWEISER’S ‘AMERICAN ICONS’ MOMENT WAS A 2,000-POUND CLYDESDALE NAMED ZEUS. You already know the soaring eagle from Budweiser’s unforgettable Super Bowl film — that proud bird slicing through the sky with absolute command. Lincoln became the symbol. The wings. The image burned into memory. But behind that breathtaking shot was something even more powerful: the horse who carried the moment. Zeus. Weighing nearly 2,000 pounds, he wasn’t just another Clydesdale stepping into frame — he was presence embodied. Broad-chested. Steel-strong. Calm as thunder before it breaks. He wasn’t chosen simply because he looked imposing. He was chosen because he moved with quiet dominance, the kind that doesn’t need noise to be felt. When Lincoln’s wings met Zeus’s strength, the screen didn’t just show spectacle — it showed belief. Trust. Discipline. Stillness beneath motion. For a few electric seconds during the Super Bowl broadcast, it felt mythic. A horse didn’t just carry an eagle — he carried symbolism. Heritage. Legacy. Zeus didn’t walk into that shot as background muscle. He anchored it. And when millions watched that moment unfold, they weren’t just seeing a commercial — they were witnessing a living emblem of power and poise that turned a brand celebration into something far bigger than advertising…

Budweiser unveils Super Bowl LX commercial starring ‘American Icons’

Budweiser unveils Super Bowl LX commercial starring 'American Icons' - ABC  News

The beer company is featuring the bald eagle in the new ad.

Budweiser, the iconic American beer company, is releasing its latest Super Bowl advertisement in anticipation of the big game.

The company revealed the new ad, featuring a Clydesdale and a bald eagle on “Good Morning America” on Monday morning.

The 60-second spot opens with a classic baby Clydesdale horse, which has been showcased in several Budweiser ads, running through an open farm before approaching a nest where a baby bird appears to have hatched recently.

Budweiser’s new Super Bowl commercial features a Clydesdale and a bald eagle.
Budweiser

As Lynyrd Skynyrd’s “Free Bird” plays in the background, the ad shows the horse and bird developing an endearing relationship as the horse protects the bird from rainfall, and the bird uses the horse’s back as a launching pad for a failed flight attempt.

As time passes, the horse grows in size as it hurdles through the air, and the bird is revealed to be a large, sprawling bald eagle with its wings spread open behind the horse as the bird takes flight.

“You crying?” asks a farmer watching the scene unfold to another farmer.

“Sun’s in my eyes,” he responds.

Budweiser's Super Bowl LX commercial “American Icons” | Watch

“As we celebrate Budweiser’s 150th anniversary and America’s 250th birthday, we knew we had to rise to the occasion in a way only Budweiser can. ‘American Icons’ brings our heritage to life through powerful storytelling with the Budweiser Clydesdales and an American Bald Eagle,” said Todd Allen, the senior vice president of marketing for Budweiser at Anheuser-Busch, in a statement included in a release.

“This year’s spot will leave fans awestruck and proud to enjoy a Budweiser as they celebrate our shared milestone moments,” the statement continued.

Budweiser unveils Super Bowl LX commercial starring 'American Icons' - Good  Morning America

Super Bowl LX will kick off on Feb. 8 at Levi’s Stadium in Santa Clara, California.

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